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Oregon Zoo Expands Elephant Habitat

Wednesday, August 27, 2014

 

The Oregon Zoo's new Elephant Lands habitat continues to expand, with plans for hills, meadows, elephant-size swimming pools, and mud wallows. 

Elephant Lands is a sweeping expansion of the zoo's Asian elephant habitat that will quadruple the animals' space with the intention of enhancing and improving their daily experiences. 

See Video Below of An Oregon Zoo Elephant Mud Party

Over the past year, designers researched, sampled, and tested a variety of sands before picking a type they felt to be optimal for elephants. While much of the habitat is at least four feet deep in sand, care was taken to include some areas of harder-packed dirt that the elephants can dig up to create wallows. 

Animal Curator, Bob Lee, who oversees the zoo's elephant program, said that the elephants have a lot of fun playing in the wallows, romping around and squirting each other with their trunks. 

He said the muddy wallows also serve an important purpose.

"On warm summer days, they cool the elephants off and provide a protective coating to to shield their skin from harmful UV rays. A lot of people don't realize it, but elephants can get sunburned just like us," said Lee.

Work on the new habitat which has been sequenced into phases will be completed in the fall of 2015.

 

 

Related Slideshow: The Best Wieden + Kennedy Ads for Nike

Take a look at a swarth of Nike ads created by Wieden and Kennedy throughout the years.

From claymation to technology to the the ultimate child prodigee - Wieden has done it all to help create and reinvent the Nike brand.

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Baby Tiger

This W+K ad took the legacy, skill and training of young Tiger Woods all the way to the links in Scotland and the British Open.

 

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Nike Evolution

The early Nike ads  were maybe not the most creative by today's creative standards, but the brilliance of the Nike Evolution ad was that it made a sneaker a piece of technology. It may be the first time that a sports product was sold with the idea that an athlete could gain an advantage through apparel or footwear.

 

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Just Do It

The first time the iconic tagline, "Just Do it" was ever used in a Nike ad was in 1988. It was not Michael Jordan, but a guy named Walt Stack - take a look.

 

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Mars

Mars Blackmon made Spike Lee, elevated Michael Jordan's cred, made millions for Nike and thrust W+K into the first class designation as a global ad agency.

 

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Tiger

Before Tiger there was no Nike Golf. This ad was the foundation to the development of the product line. Tiger was a different golfer: He was the first athlete in the game, strong and brilliant. No golfer ever looked so cool.

 

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Air

Michael Jordan may be the greatest basketball player ever. But what made him a marketing superstar was the Air Jordan positioning - the sub brand created by Wieden + Kennedy.

 

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Bo

Bo knows. Bo Jackson may have been the greatest athlete of all time, but no one would have known if it were not for the amazing creative developed by Wieden + Kennedy for Nike. Bo knows and we know Bo.

 

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Lil Penny

Lil Penny was in part the brainchild of creative Stacy Wall at W+K and rolled out Chris Rock as the alter ego to Orlando Magic guard Penny Hardaway. 

Claymation never played so well as the moment when Lil Penny hit on Tyra Banks.

 

 
 

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