Saturday, October 13, 2018
Today the Business Innovation Factory (BIF), in collaboration with The School of the Possible founded by Dave Gray, is launching a project to explore the opportunity for a transformational personalized medicine business model. We will start with a four-month exploratory phase of work to establish a deep customer experience foundation upon which we plan to design, prototype and commercialize a new model that empowers individuals and families to improve their own health and wellbeing. Our intention is to start-out-loud and to work iteratively and collaboratively to inform the development of a repeatable and scalable model. Our intention is to catalyze a personalized medicine movement.