Ben & Jerry’s Ice Cream Renames Flavor in Oregon

Tuesday, October 07, 2014

Kirsten Nicolaisen, GoLocalPDX Digital Producer

Ben & Jerry's will rename an ice cream flavor in support of Genetically Modified Organisms (GMO) mandatory food labeling, according to Bussiness Wire.

Jerry Greenfield, co-founder of Ben & Jerry's is coming to Oregon to announce the renamed flavor on Thursday afternoon. Bussiness wire says Greenfield hopes to urge Oregonians to pass measure 92 which would make GMO labeling mandatory in Oregon.

On Thursday, Greenfield and company will scoop free ice cream for guests. The renamed flavor will be highlighted at Ben & Jerry's until Nov. 4, Oregon's election day.

In addition to supporting mandatory GMO labeling and Measure 92, Ben & Jerry's is in the final phase of transitioning to non-GMO ingredients, according to Business Wire.

To hear Greenfield's flavor announcement and get free ice cream, visit the Ben & Jerry's near Hawthorne, 1428 Southeast 36th Ave., Thursday, Oct. 9 at 2:30 PM.